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IRAM (Indian Radio Audience Measurement) was set up in 2016 to align, design and operate a single audience measurement system for the Indian radio industry to measure all licensed commercial radio stations.
The company is chaired by Dr. Avtar Lit the former Chairman and Chief Executive Officer of Sunrise Radio Group in London, Chairman of ABC radio network of Sri Lanka and Chairman of Top FM in Mauritius.
Whilst the Board's focus is on strategy, governance and decisions of policy, more detailed technical research