The Key Features
IRAM stands for Indian radio audience measurement. It is an independent, professional and dedicated organization measuring radio audiences across India for the benefit of the advertisers, advertising agencies, and radio operators.
IRAM was set up by former Chairman and Chief Executive Officer of Sunrise Radio Group in London, Chairman of ABC radio network of Sri Lanka and Chairman of Top FM in Mauritius to measure Indian radio audiences using the telephone survey system in 2016.
It will replace biased in-house surveys and provide true figures of the radio station without fear so station management can make decisions about programming and advertisers can make informed choices.
IRAM is a totally independent organization.
IRAM data is the industry wide currency for planning, buying and selling advertising on Commercial Radio in INDIA.
IRAM is owned and controlled by seasoned industry professionals with international experience.
IRAM has a continuous program of innovation and development to meet its market’s needs.
The IRAM survey is the largest independent survey in India.