Key Features

The Key Features

IRAM stands for Indian radio audience measurement. It is an independent, professional and dedicated organization measuring radio audiences across India for the benefit of the advertisers, advertising agencies, and radio operators.

IRAM was set up by former Chairman of major radio group from UK to measure the Indian radio audiences using the telephone survey system. It will replace bias in house surveys and provide true listenership figures of the radio station without fear or favor so station management can make decisions about programming and advertisers make informed choices.

IRAM is a totally independent organization.

IRAM data is the industry wide currency for planning, buying and selling advertising on Commercial Radio in INDIA.

IRAM is owned and controlled by seasoned industry professionals with international experience.

IRAM has a continuous programmed of innovation and development to meet its market’s needs.

The IRAM listenership survey is the largest independent survey in India.