Planning Tool

IRAM Campaign Planning Tool

A world class campaign planning tool has been developed to assist advertising agencies and radio station marketing departments to plan age and gender based campaigns with few clicks rather than spending days analysing the data to reach focused audience.
We estimate what would have taken 150 man hours, can now be achieved more scientifically in less than 5 minutes.
The planning tool is designed to work with IRAM surveys to move the radio industry to cost per 1000 basis, as a universal radio currency across India.

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