IRAM(Indian Radio Audience Measurement) is committed to protecting your personal information in accordance with the General Data Protection Regulation (“GDPR”). This Privacy Notice describes how we may collect personal data about you, how we use and protect it and provides you with information about your rights and how you can get in touch with us.

This notice covers the use of our main website, as well as how we handle your information when contacting us (for example via email, telephone or social media) and when you subscribe to our services.

It is likely that we will need to modify or update this Privacy Notice from time to time. Any changes will be published on our website which you can access at any time and, where appropriate, notified to you by e-mail.

This Privacy Notice (together with our terms and conditions and any other documents referred to on it) explains in detail the types of personal data we may collect from you, or that you provide to us, and how it will be processed, handled and kept secure by us.

Information we may collect from you

If you subscribe to our services (either via a station or bureau subscription) we may collect your name, contact details and bank account details (such as your name, job title, email address, telephone number, company name, company address and bank account details). We may also conduct credit searches on potential new subscribers.

We may collect name and contact details (such as email, telephone number, company name and IP address when you submit an online form via our ‘Contact Us’ section or when you call us. We may also keep a record of that correspondence.

We may use both "session" cookies and "persistent" cookies on the website. We will use the session cookies to keep track of you whilst you navigate the website. We will use the persistent cookies to enable our website to recognize you when you visit. Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We do this because cookies enable us to do useful things such as find out whether you have visited our website before by checking to see, and finding, the cookie we left there on your previous visit. Cookies help us to provide you with a better experience when you visit our website as well as helping us to customise your profile.

Cookies: A cookie consists of information sent by a web server to a web browser and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser. If you do not know what cookies are, or how to control or delete them, then we recommend you visit for detailed guidance.

When we may collect your personal data

We may collect your data:

  • When you subscribe to our services
  • When you ask us to send you details on our services and subscriptions
  • When you visit our website
  • When you contact us (via any means e.g. email, phone, website, social media) with queries, complaints etc
  • When you download or install one of our apps

How and why we use your personal data

We do not use your personal data for marketing purposes. We will only contact you in order for us to comply with our contractual obligations or where we have a ‘legitimate interest’ in a way which is reasonably expected as part of our business relationship with you. This forms the legal basis of our collection of personal data.

You have the right to choose not to share your personal data with us but this may mean that we are unable to provide services to you. Please see the section on “Your Rights” for further information.

Who we share your information with

We do not sell your information to anyone. We may share your details to our trusted service providers / suppliers / third parties who work with us in order for us to provide a service to you or to deal with a query or complaint. We only provide the information they need to perform their specific service and they may only use your data for the exact purposes we specify in our contract with them. If we stop using their services, any personal data stored by them will be deleted. The types of services provider / suppliers / third parties we work with include, but are not limited to, IT companies who support our website and other business systems, operational companies (e.g. couriers), our research contractors.

How long we keep your personal information for

How long we keep your information for depends on why we have it and what we are using it for. We only keep your personal data for as long as necessary for the purpose for which it was collected. We keep records of any dealings we have with you for up to six years after the termination of your contract with us.

Your rights

The GDPR gives you the right to access information held about you. Your right of access can be exercised in accordance with the GDPR.

You have the right to:

  • Request access (‘Data Subject Access Request’): You can request access to your personal data. This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it. This will be free of charge in most cases.
  • Request correction (‘Right to Rectification’): This enables you to have any incomplete or inaccurate information we hold about you corrected. It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your working relationship with us.
  • Request erasure (‘Right to be Forgotten’): This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
  • ‘Right to Portability’: If we have collected your data because you have given us consent, or because we need it in order to provide you with a product or service (under a contract), you have the right to receive the information you gave to us back in a ‘machine-readable’ format.
  • If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact the Data Privacy Manager in writing. We will ask you to verify your identity before proceeding with any request you make in order to protect the confidentiality of personal data.

Keeping your personal data secure

We take the security of your personal data seriously. We take all reasonable and proportionate steps to protect your personal data. We have technology and security polices, rules and measures in place to protect the personal data we hold about you in order to prevent improper access, use, alteration, destruction and loss.

Changes to our Privacy Notice

It is likely that we will need to modify or update this Privacy Notice from time to time. Any changes will be published on our website which you can access at any time and, where appropriate, notified to you by e-mail.

Contact Us

For further information about our privacy practices and to request any of these rights please contact the Data Privacy Manager:


Contacting the Regulator

If you feel that your data has not been handled correctly or you unhappy with our response to any request you have made to us regarding the use of your personal data, you have the right to lodge a complaint to the Information Commissioner’s Office