Why IRAM ?

Why IRAM is important to the Indian Radio industry?

- Providing an industry currency

• IRAM measures listenership of all the radio stations in India – who listens, where, when and how?

• It is designed to become the trading currency for all radio stations in India.

• It is desgned to be used by media agencies to plan and buy advertising on radio in a focused manner.

• It is designed to be used by radio owners to pitch for business, sell advertising and increase audience as well as monitor popularity of programs.

- The value of a common currency

• Both agencies and media owners use the same source of information in their transactions.

• This provides an open and transparent basis for conducting business.