Why IRAM is important to the Indian Radio industry?

Providing an industry currency

IRAM estimates of all the radio stations in India – who listens, where, when and how.

It is the trading currency for radio broadcasters.

It is used by media agencies to plan and buy advertising in radio airtime.

It is used by radio owners to pitch for business, sell advertising airtime and monitor programmers performance.

The value of a common currency

Both agencies and media owners use the same source of information in their transactions.

This provides an open and transparent basis for conducting business.